Postby Urchin » 18 Feb 2008 16:15
I don't have my copy of Michael Cook's book, Triumphs in America, handy but as I remember the Victory Edition was an effort to shift the slow moving TR-7 coupe. Emulating American sales efforts of that era, Leyland's US operation created a few option packages to attract buyers.
Triumph dealers had only leftover TR-6's, Spitfires and TR-7's to sell. As the 7 came only as a coupe then, and had few options to bolster dealer profits, the cars were harder to sell than in earlier years. Dealers claimed they made less money per car on he TR-7, so they needed some volume in order to keep up their own profitability. And the '76 cars looked just like the ones from '75. So British Leyland's US operations looked to the then-popular "option packages" as a way to move more cars. The ads for American cars would claim that you would "save" money by purchasing the package car rather than if you "purchased the options separately." Maybe, but it begged the question of whether you actually needed all the options.
The Victory Edition featured "go faster" stripes on the body [like a version of Nike swooshes], a vinyl roof, and different "spoker" wheels. Supposedly you were celebrating the Group 44 successes in SCCA racing, but of course, no racer would ever increase weight with options! Actually, the car was bone stock.
There's an advertising poster on sale on Ebay that has a photo and description of the car.
Jeff
Jeffrey Aronson
P.O. Box 90
Vinalhaven, ME 04863
USA
'80 TR-7 Spider
'66 Land Rover Series II-A [2]
'66 Corvair Monza